Serotonin is a beauty brand designed around expression, not correction.
We believe expression isn’t fixed. It shifts with mood, light, context, and time. So we created products that adapt. Designed to be layered, worn differently, and lived in.
A Note from Our Founder
Makeup has always inspired me, sparked my confidence, and lifted my mood. I wanted to share that joy with the world by creating beauty products so flexible, they feel personal. That's why we created makeup that's clean, vegan and cruelty-free. Beauty that respects the skin and feels as good as it looks. Every product is thoughtfully made, intuitive, and designed for self-expression. Beauty is not about rules. It is about how you feel. Every version of you. Iulia xx
About Our Products
Clean
Our formulas are crafted with the highest quality standards. We prioritize thoughtfully chosen ingredients that feel good on skin and fit seamlessly into everyday wear, without unnecessary additives or excess.
Vegan & Cruelty-free
All Serotonin products are vegan & cruelty-free. No animal-derived ingredients, just formulas designed with care, clarity, and intention.
Long-lasting
Designed to last through the day without feeling heavy or rigid. Our formulas stay flexible, comfortable, and true, so your look wears naturally.
